eBay adverts-marketing campaign

eBay has had a wide range of adverts promoting its brand. Below is a small selection of adverts that have been created by this company



Target audience: males aged between 15-35

This advert plays on the word “box” it’s taken the humorous perspective with the use of the play on word. While the character is looking for their selected product a wide range of similar “named” products is displayed- thus displaying eBay’s extensive range.



Target audience: females aged 20+

This advert is quite interesting, it plays on the idea of a woman, who doesn’t realize how valuable, or how much of a demand there is for her products she deems useless. This sends a message to other women who hadn’t even though about selling their “worthless” products on eBay.



Target audience: males aged 20+

This advert is aimed at the male audience. Once again it plays on the concept that products that were once thought to be worthless are actually quite valuable to the right buyer- even the ladder!

Overall the adverts are very interesting. What I have noticed however is that the overall style is very simplistic, and funny. This is the perception that eBay wants to move away from. It wants to retain its whole fun loving attitude- whilst gaining some new attributes such as; smart, friendly, inspiring, trustworthy, and fun.

The next stage of the design process is to look at other successful viral marketing campaigns and see how I cam emulate the success, and see if there is a formula for a successful viral marketing video.