ipod Adverts

The more famous commercials and print advertising featured dark silhouetted characters against bright-coloured backgrounds. The silhouettes are usually dancing, and in television commercials are backed by up-beat music. The silhouettes are also usually holding iPods and listening to them with Apple's supplied earphones. These distinctively appear in white, so that they stand out against the coloured background and black silhouettes. Apple changes the style of these commercials quite often depending on the song's theme or genre.



Above is one of the later ipod adverts that feature Mary. J. Blige . The appearance of the colours in this advert is very interesting. Various shades of orangey yellows have been used with a slightly textured overlay. This creates a slightly gritty urban vibe to it, which is very in keeping with the singer. All the ipod adverts convey a sense of fun loving, chilled out kind of mood. I personally really like these adverts and feel uplifted whenever I see them. One of the main things that I like with the whole branding of the ipods is the way the Main theme remains the same, but the format is always refreshingly different. The rich warm backgrounds really brings out the detail of the silhouette. With the slightly older adverts the figures are completely silhouetted. Whereas in the later adverts more detail of the individual people can be seen.



Here is another advert shown advertising the latest ipod. Out of all the ipod adverts this has to be one of my favourite. The funky song combined with the psychedelic colours is a match made in heaven. Unlike the slightly older adverts the background is as much of a feature as the silhouette dancing, and even interacts with the silhouettes. This creates a sense of the background actually becoming as important as the foreground. The funky geometric shapes create a stunningly visual advert.