Wednesday, 25 February 2009

Change of Direction

Through research and development, I have decided to change briefs. Originally I intended to go down the route of the ebay viral marketing video. After several weeks of going down numerous dead ends, I have decided to look at another brief.

The new brief that I am going to pursue is the Youtube channel. One of the main reasons why I have decided to pursue this particular brief is due to the fact that there are some key elements that fascinated me.

One of the benefits of this particular briefs, is that there are some strong links to the previous research that I have undertaken. This will continue to provide a solid base in which to develop my idea.

The next step will be to begin researching specifically all the different aspects of the Youtube channel, key elements that have been utilised, and to see if I can come up with an innovative concept.

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