Whilst researching the definition of the name “PSYOP”. I found out that it was a psychological operation used by the military to influence a target audience's value systems, belief, emotions, and behaviour. In their website they have gone in depth into the definition of the term. They state that this is because it is a time when consumers are bombarded with more messages form more media then ever before”.
Overall I really like the style of this company. The work created is wide ranging from car companies such as Ford right the way through to established drinks companies such as Coca Cola. I’ve noticed that with a lot of their work there is a lot of underlying history and meaning has been used, and is not created purely because of aesthetics.
One of the most memorable pieces of work is the Coca-Cola-Happiness Factory. This is not only a very unique advert, but also very well known as it has been shown on TV.
This is a very interesting concept due to the fact they have taken a very mundane process of getting a can out of a vending machine, and have managed to portray the process of the coin going in- to the drink coming out as a “magical journey”.
Coca-Cola-Happiness Factory
Below is another clip of their work. This one is for Fanta, titled Fanta Play: Let Them Play. This is another televised advert for Fanta, which uses a using much simpler colour palette. The monochromatic tones, really brings out the vivid orange colours
Fanta Play: Let Them Play
Overall I really like the style of this particular company. I also like the way that they are not tied down to any particular style. The works created range from sketching hand drawn animation to lifelike 3d motion graphics.Below is a list of resources used within this post.
Bibliography
(1) http://www.dexigner.com/directory/cat/Broadcast_Design/Companies.html
(2) http://en.wikipedia.org/wiki/Psychological_operations
(3) http://www.psyop.tv/
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