I have found the D&AD project very challenging. When I received the brief my main intentions were to go down the route of the ebay viral. I decided that this was very exciting, and an area that I haven’t looked into before.
One of the first things that I did was to research other viral marketing campaigns that would be relevant to my topic. After doing some extensive research I found that the virals all had one common denominator- humour, something naughty, or extreme, all of which was to capture the viewers attention.
After a lot of deliberation, and numerous dead ends I decided to pursue the Youtube brief. I decided to look at how this idea could be combined with my current research. Once I got into the concept and understood I found that the ideas that I had originally with the ebay viral were much stronger. I also felt that starting a new brief so late in the project simply wouldn’t be in my best’s interests.
Once I had arrived back on the ebay viral brief, I begun to pursue my original concept and see how I could take it further with the whole concept of user generated content, and really utilising the whole aspect of community.
I found the critical sessions very useful, it gave me lots of ideas, and plenty of things to work with in terms of the design and the usability. I felt that this really strengthen my concept.
Overall I am pleased with what I have achieved, I felt that I have learnt a lot thought the course of the project. To be much stronger in my belief of work, and to not let anyone change my view on my work.
Friday, 13 March 2009
Be kind rewind
Be Kind Rewind is a 2008 American comedy film from New Line Cinema, directed by Michel Gondry and starring Jack Black. (1)
“A small VHS only video store faces foreclosure in a poor community. While watching the store for the owner, a blundering employee's friend accidentally erases all of the tapes. In order to keep their blunder from becoming apparent, the duo of Mos Def and Jack Black begin remaking the films themselves using homemade special effects and outdated filming techniques.” (2)
This film has its own channel on Youtube. One of the things that I really liked about this was the innovative way that all the background elements were displayed. The collage of images really created a fun, quirky feel to the overall page, and really enhanced the feel of this particular channel.
A key element that stuck out to me was how they got the users involved with this particular channel. The whole concept of the film is that they had to recreate all of the films that they erased. The creators cleverly linked this concept by inviting users to create their own versions using homemade special effects.
I think overall this is a very successful concept I really like how this channel in particular had managed to get users involved whilst publicising and relating directly to their product. This to me is a very successful marketing strategy.
Sources used within this post
(1) http://en.wikipedia.org/wiki/Be_Kind_Rewind
(2) http://www.imdb.com/title/tt0799934/plotsummary
“A small VHS only video store faces foreclosure in a poor community. While watching the store for the owner, a blundering employee's friend accidentally erases all of the tapes. In order to keep their blunder from becoming apparent, the duo of Mos Def and Jack Black begin remaking the films themselves using homemade special effects and outdated filming techniques.” (2)
This film has its own channel on Youtube. One of the things that I really liked about this was the innovative way that all the background elements were displayed. The collage of images really created a fun, quirky feel to the overall page, and really enhanced the feel of this particular channel.
A key element that stuck out to me was how they got the users involved with this particular channel. The whole concept of the film is that they had to recreate all of the films that they erased. The creators cleverly linked this concept by inviting users to create their own versions using homemade special effects.
I think overall this is a very successful concept I really like how this channel in particular had managed to get users involved whilst publicising and relating directly to their product. This to me is a very successful marketing strategy.
Sources used within this post
(1) http://en.wikipedia.org/wiki/Be_Kind_Rewind
(2) http://www.imdb.com/title/tt0799934/plotsummary
Youtube- a History
YouTube is a video sharing website where users can upload, view and share video clips. In November 2006, YouTube, was bought by Google Inc. for 1.65 billion, and is now operated as a subsidiary of Google.
The company is based in San Bruno, California, and uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.
Individuals have uploaded most of the content on YouTube, although media corporations including CBS and the BBC and other organizations offer some of their material via the site. (1)
For me, one of the best things about the YouTube website, is the sheer number of videos that is on offer. Never before has there been a site whereby you are almost guaranteed to finds the kind of video clip your looking for.
A newer aspect of the YouTube website is the community element whereby people can choose to subscribe to each other videos, create channels and post comments.
Sources used within this post
(1) http://en.wikipedia.org/wiki/Youtube
The company is based in San Bruno, California, and uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.
Individuals have uploaded most of the content on YouTube, although media corporations including CBS and the BBC and other organizations offer some of their material via the site. (1)
For me, one of the best things about the YouTube website, is the sheer number of videos that is on offer. Never before has there been a site whereby you are almost guaranteed to finds the kind of video clip your looking for.
A newer aspect of the YouTube website is the community element whereby people can choose to subscribe to each other videos, create channels and post comments.
Sources used within this post
(1) http://en.wikipedia.org/wiki/Youtube
New change of direction
Through research and development, I have decided to change briefs. Originally I intended to go down the route of the ebay viral marketing video, however, after several weeks of going down numerous dead ends. I have finally decided to look at another brief.
The new brief that I am going to peruse is the Youtube channel. One of the main reasons why I have decided to pursue this particular brief is due to the fact that there are some key elements that interest me.
One of the benefits of this particular briefs, is that there are some strong links to the previous research that I have undertaken. This will continue to provide a solid base in which to develop my idea.
The next step will be to begin researching specifically all the different aspects of the youtube channel, key elements that have been utilised, and to see if I can come up with an innovative concept.
The new brief that I am going to peruse is the Youtube channel. One of the main reasons why I have decided to pursue this particular brief is due to the fact that there are some key elements that interest me.
One of the benefits of this particular briefs, is that there are some strong links to the previous research that I have undertaken. This will continue to provide a solid base in which to develop my idea.
The next step will be to begin researching specifically all the different aspects of the youtube channel, key elements that have been utilised, and to see if I can come up with an innovative concept.
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