Be kind rewind

Be Kind Rewind is a 2008 American comedy film from New Line Cinema, directed by Michel Gondry and starring Jack Black. (1)



“A small VHS only video store faces foreclosure in a poor community. While watching the store for the owner, a blundering employee's friend accidentally erases all of the tapes. In order to keep their blunder from becoming apparent, the duo of Mos Def and Jack Black begin remaking the films themselves using homemade special effects and outdated filming techniques.” (2)

This film has its own channel on Youtube. One of the things that I really liked about this was the innovative way that all the background elements were displayed. The collage of images really created a fun, quirky feel to the overall page, and really enhanced the feel of this particular channel.

A key element that stuck out to me was how they got the users involved with this particular channel. The whole concept of the film is that they had to recreate all of the films that they erased. The creators cleverly linked this concept by inviting users to create their own versions using homemade special effects.



I think overall this is a very successful concept I really like how this channel in particular had managed to get users involved whilst publicising and relating directly to their product. This to me is a very successful marketing strategy.

Sources used within this post
(1) http://en.wikipedia.org/wiki/Be_Kind_Rewind
(2) http://www.imdb.com/title/tt0799934/plotsummary