Digit London

Digit London is a design agency with a focus on interactivity based in London. Below is a snippet taken from their website.

“Digit is one of the longest established digital agencies globally. We help leading businesses deliver moments that matter by creating award winning on-line environments and content, and more recently ground breaking physical interaction experiences.” (www.digitlondon.com/oldsite)

Their concept is “simple human interaction”. This basically means that they believe interaction should be as simple, natural and as intuitive as possible. This is achieved by looking at how human interact with each other, then applying this philosophy to human-computer interaction.

Below is a screenshot taken from their intro page. As you can see the setting is night time- this is because the sight was visited at night. The background changes depending on what time of day it is. This is a very original concept and one that is also very simple.


One of the works that I particularly liked was the “motoglyph”. Below is a brief explanation about what the “motoglyph” actually is

“By fusing cutting edge technology and simple tools we created a digital graffiti wall on which users could ‘spray' their own unique signature or drawing. Whilst creating a ‘signature', motoglyph also simultaneously generated a soundscape. Both the soundtrack and the image could be sent to the users mobiles to be used as wallpaper and ring tone.”


Once again I feel that this is another very original concept. The interactive spray can was very easy to use, and the sensitivity was also very intuitive. The sounds as well as the visuals created can be downloaded which is another excellent feature. This means that the users can then get something in return from it. This creates a buzz about the product and encourages people to tell their friends about this product.

For me I found going to Digit London very useful. The information provided was clear, concise and gave me lots of inspiration to further my designs. One of the main concepts that I think I will take from this is to keep the overall concept as simple and as intuitive as possible. This will be limiting the amount of navigational features in my multi-touch video wall.

Another concept that I found very interesting which could be implemented in my project is giving something back to the user. The whole concepts of letting them create something whether visual or audio, which can be downloaded, is very interesting. This would definitely create a buzz about my product.