Ident Evualation

I have now reached the end of the first project on the BA top up degree. I have found this particular project that we have been set very challenging. When we first got our initial briefing, my first step was to brainstorm, and to get as much inspiration as possible.
I decided to throw myself into my work and watched as much TV as possible, after watching several channels I found that pretty much everything from, programme intros to adverts were all visually dynamic and 3D. I realised that I couldn’t achieve the same sort of effects with a programme like after effects, so I began to research various programmes that would have the overall compatibility and functionality that I needed. I know that using a completely new programme, with very minimal experience would be very risky, but I felt that it was a risk worth taking.
After going through the brainstorming process, I finally decided to focus my attention on the channel ignition due to the fact that the programmes were very varied, and allowed me lots of artistic licence. I then drew up three storyboards. Each targeting a specific time, something that my research into idents revealed, the majority of channels did. My first ident was for car/ action based programmes, which included a fast paced transition of a wheel and a car morphing into the ignition logo. The second ident was based around the comedy theme. I decided to have bunny rabbits floating down towards the ignition logo. And my third and final ident was a struggle. I originally tried to use the programme realflow, to created realistic portrayal of a city scene. I was successful, however the rendering was extortionate; it took several days to render out a 4 seconds of my animation.
If there was something wrong then the whole press had to be restarted. Once I could see the deadline looking, I knew I had to change my ideas and fast! I therefore decided to go with a much simpler theme. The target time was a time was a Saturday night. It had various objects that related to the theme of a night on the town as well as a night in.

Critical session
I had a critical session on Wednesday the 5th November; this session was aimed to improve the overall animation and to get a wider perspective point of view.

Things that were wrong

First ident
• Transition too abrupt
• Logo goes off the screen
• Music ends too abruptly

Second ident
• Transitions too abrupt
• Jelly scene falling down stairs doesn’t work
• Jelly characters get in the way of the logo.

Third ident
• Overall theme not relating to target audience
• Music ends too abruptly


Changes that I have made
• All the music has been changed so they no longer end abruptly. I have also looked into the screen safe resolution and made sure that all elements appear within the screen safe and action safe.
• Transitions between elements have also been changed, much smoother, now has a sense of continuity


Overall Conclusion
Overall I am really pleased with the work that I have created, however I feel that I put myself under a lot of unnecessary stress by being so determined to do the design in 3D. Next time I will pick and choose 3D design, and use it when necessary, not for the sake of it.